I’m starting the P90X workout program today. With all due respect to Chuck Norris, Ron Popeil and the ShamWow guy, P90X is the best product you can buy off of an infomercial.
It’s 2am and you’re flipping the channels between two infomercials. One promises magic weight loss through an expensive, non-prescription pill. The other offers a set of exercise DVDs and promises not just weight loss, but to help you completely transform your body.
The first one is snake oil, sold by scam artists and fake doctors.
The second one works,partly because it is real but in large part because it is a Tribe.
There is no magic pill that in any way helps you lose weight. If such a pill existed, everyone would be slim, obesity would be a footnote in history books and the inventors would lend money to Warren Buffet and Bill Gates. I still can’t believe people fall for such obvious scams but they clearly do. The infomercials keep running.
The other option I’m referring to is a detailed and prescriptive exercise program called P90X. The program consists of 13 DVDs, an exercise guide and a nutrition guide. Each DVD is led by an inspirational, extremely fit 50 year old named Tony Horton.
The program works because it contains the three critical elements of any successful fitness program:
- Strength training
- Cardio and
- Nutrition
P90X isn’t easy and never claims to be. Each workout is about an hour and you can expect to be sweating profusely during each one (even on yoga day).
But many similar fitness programs contain those three elements. So why is P90X so successful? Because people stick with the program long enough to realize their transformation.
Why do people stick with the program? Because it is a Tribe. It has an inspirational leader in Tony Horton. Members use the P90X terminology. Members connect and support each other, posting their before and after pictures on P90X message boards. People who finish the program can’t wait to tell others about it and recruit. Many first-timers then become ‘coaches’ for new members. Many people post their transformational stories on YouTube.
If there was no Tribe, P90X would still work but the idea wouldn’t have spread. People wouldn’t tell their friends and family or coach each other on the message boards. As a result, Beachbody, the parent company, wouldn’t have sold nearly as many units.
Does your product or service have a Tribe?
{ 4 comments… read them below or add one }
Good information, thank you.
How did the P90X program go for you? Were you happy with the results at day 90?
Hey Scott!
I would have been. I was doing it with Jon and Emily (also in the SAMBA program) but we trailed off about day 48 or so. Emily went back to Atlanta, Jon and I got busy and we never got going again.
I was even happy with the results after 48 days. It really works. It's not rocket science but a great mix of cardio & strength training and nutrition. The DVDs are enough motivation to actually do it.
I highly recommend it. The DVD's are well worth the money but you can usually find them on Craigslist pretty cheap.
I might give it a try. Thanks.