Comments on: The perception of the prospect http://dailysense.com/2009/03/10/the-perception-of-the-prospect/ Daily drips of not so common sense on marketing, brands and social media Sun, 05 Sep 2010 01:23:47 +0000 hourly 1 http://wordpress.org/?v=3.0 By: M to tha Hizzo http://dailysense.com/2009/03/10/the-perception-of-the-prospect/comment-page-1/#comment-40 M to tha Hizzo Tue, 17 Mar 2009 20:47:25 +0000 http://www.dailysense.com/?p=186#comment-40 Love the Picture! Love the Picture!

]]> By: ClayHebert http://dailysense.com/2009/03/10/the-perception-of-the-prospect/comment-page-1/#comment-36 ClayHebert Thu, 12 Mar 2009 16:38:20 +0000 http://www.dailysense.com/?p=186#comment-36 Thanks for the comment, Chuck. Great insight. The commonality in the juxtaposition is this...seller intent drives customer perception, they are not mutually exclusive. Let's take the sleazy used car salesman example. His intent is to make a sale and a commission. My perception is a reality, then. If I think he's sleazy, he is. Even if he uses the perfect 'words' during our transaction, I likely won't buy a car from him. The alternative is the quality car salesman whose intent is to make sure that I'm and have a wonderful customer experience, whether he makes a sale or not. If it is apparent to me that the intent is pure, he could be less than perfect with his words and I'll likely give him the benefit of the doubt, if not the sale. Seth Godin talks about this in our Alternative MBA class and sales guru Mahan Khalsa says, "your intent is more important than your technique". Thanks for the comment, Chuck. Great insight. The commonality in the juxtaposition is this…seller intent drives customer perception, they are not mutually exclusive. Let’s take the sleazy used car salesman example. His intent is to make a sale and a commission. My perception is a reality, then. If I think he’s sleazy, he is. Even if he uses the perfect ‘words’ during our transaction, I likely won’t buy a car from him. The alternative is the quality car salesman whose intent is to make sure that I’m and have a wonderful customer experience, whether he makes a sale or not. If it is apparent to me that the intent is pure, he could be less than perfect with his words and I’ll likely give him the benefit of the doubt, if not the sale. Seth Godin talks about this in our Alternative MBA class and sales guru Mahan Khalsa says, “your intent is more important than your technique”.

]]> By: Chuck http://dailysense.com/2009/03/10/the-perception-of-the-prospect/comment-page-1/#comment-35 Chuck Thu, 12 Mar 2009 16:09:55 +0000 http://www.dailysense.com/?p=186#comment-35 I think you have two good points in this short post that apparently contradict one another. One the one hand, perception is reality, intent doesn't matter. But at the end, you say the opposite. Both ring with truth on their own, though. What's the commonality in the juxtaposition? I think you have two good points in this short post that apparently contradict one another.

One the one hand, perception is reality, intent doesn’t matter. But at the end, you say the opposite.

Both ring with truth on their own, though. What’s the commonality in the juxtaposition?

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