Everyone works in marketing. Because now, more than ever, it’s all marketing.
HR is marketing.
The salaries and benefits markets your company to prospective employees.
Finance is marketing.
Do you continue to pay invoices late? Why should I keep choosing you?
R&D is marketing.
Ask a little car company called BMW.
IT is marketing.
What story does your website tell? Is it difficult to use or worse, down? I’m gone. (For now, Twitter’s fail whale is the only exception.)
The kid working the cash register is marketing.
How polite is the kid ringing up your products? For many businesses, this is the only touch point with the customer, which makes it the most critical.
Japanese companies get this. More than half of them don’t even have marketing departments because they understand that marketing is everyone’s job.
You work in marketing. Everyone does.