Where should we Tweet tonight?


Everyone is worried about Twitter’s business model. Will they last? How will they make money?

Kogi isn’t worrying. The Los Angeles-based roving Korean-style taco vendors are using Twitter to improve their own business model.

Since the cultishly popular Kogi BBQ trucks are mobile venues, they use Twitter to broadcast the location and menu items to their legion of fans.

Recent Tweets from Kogi:

Heads up guys! Kogi Roja will be at The Brig in Venice @ 11 o’clock!

KOGI SPECIAL! Korean Burger w Chile Salted Watermelon! @ ALL LOCATIONS!

Kogi is in Santa Monica @ Bergamont Station @ 2525 Michigan Ave. SM. Santa Museum of Art. OPEN TO PUBLIC.

Kogi’s food is cheap, unique and fun, but adding scarcity to the equation ensures something else: the thrill of the chase. Kogi’s trucks tweet their next location and before long, the line looks like the picture above. When the masses are served, the Kogi truck packs up, tweets a new location and by the time they arrive, the line is waiting.

The customers line up before Kogi gets there. What a great business model. Even Steve Jobs can only pull that off once a year.

And like another popular Californian fast food institution used to do, Kogi keeps some of the menu items reserved for ‘insiders’. Right on the trucks, Kogi’s menu lists a few items, including tacos and burritos stuffed with Korean short ribs, spicy pork, chicken and tofu. But Kogi’s Twitter feed lists even more.

This doesn’t have to be limited to Kogi and fast food. Next time I find some perfect tomatoes at the Union Square Market, I can tweet the location and the vendor and add the hashtag #tomatoes.

Let’s all stop worrying about Twitter’s business model. Instead, think about how Twitter can improve your business model. The possibilities are endless.

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