An outsider’s perspective

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The closer we get to a situation, the less clear we see it.

Next time you want advice on a new product or service or an honest evaluation of your current business, ask an expert…

…outside your industry.

We’re often too close to the situation, the nuances, the terminology and our perceived needs of our customers to evaluate an idea completely objectively.

Get advice from someone you trust who works in a completely separate industry. Buy them lunch and explain the idea. They will ask you questions that matter without the cloud of bias that you bring to the table.

Wise perspectives are all around you. Welcome a more naive one. Let an outsider hold your business at arm’s length and give you honest feedback.

Then listen. You’ll be surprised what you learn.

(repeat as necessary)

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