There are plenty of wrong ways, but no single right way to use Twitter or any other social media tool.
Social media tools are just new means of communication.
Using the most accurate morse code didn’t make the message worth intercepting.
Using the best FAX machine doesn’t make you the best agent.
Having the best phone doesn’t make you a better salesperson.
Using the best email client doesn’t make your proposal any better.
Social media tools are just that – tools to communicate.
You still have to know how to use it, when to use it, and what to say.