What to sell (in order)

Cuchuflis

Great marketer, author and branding expert Harry Beckwith reminds us what order to sell in.

What the best salespeople sell (in order):
Themselves.
Their company.
Their service or product.
Their price.

Sell yourself first.

What the worst salespeople sell (in order):
Price.
Their service or product.
Their company.
Themselves.

Sell your price last.

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