Here is a challenge that consists of two tests.
1) The Simple Test
Write an ad for your business (or yourself) using eleven words or less.
2) The Remarkable Test
Now, determine if what you came up with is remarkable, defined as, ‘would people remark on it?’.
Would they tell their friends?
Would they take a picture?
Would they tweet about it?
This test is much harder than the first.
Want an example? This humorous ad created for Durex by the Lowe Bull agency (in 2003) passes both tests.