Check out an excellent post by Valeria Maltoni over at her brilliant Conversation Agent blog. If you work in marketing (and you do), you need to read this.
From Valeria:
Stuff, especially marketing stuff, is due for a tune up. Let’s take the meaning challenge for marketing. Here are 100 thoughts:
The link to Valeria’s post is here.
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Great all-conclusive article. Couldn't have compiled a better list myself. Well done.
Valeria deserves all the credit. It was so good, I had to pass it along.
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