Dig deeper

A picture from the G8 Summit showed what appeared to be Barack Obama checking out the backside of a young delegate.

They say a picture is worth a thousand words and the picture looked pretty clear.


Then the video was released and it appeared that Barack wasn’t sneaking a peek but helping the woman behind him to the stair below. Sarkozy and Berlusconi were blatantly checking out the young woman. Gotta love the French.

Still, the press made way too big a deal about the whole thing but there is an important lesson here.

You need to dig deeper. There are two sides to every story and parties often benefit from telling only one side.

In the mid 1960’s, the United States and Russia participated in a series of track World Championships as tune ups in-between summer Olympics. In one of the track meets held in Moscow, the United States dominated, beating the Russians handily across multiple events.

The headline that ran in Pravda, the national Russian paper is instructive when considering the accuracy and bias of traditional media.

“World Track & Field Championships in Moscow – Russia comes in 2nd. Americans finish second to last.”

Technically accurate, but extremely misleading. There was no mention that it was a dual meet.

The lesson?

Always dig deeper. Whoever is telling you the story has a reason to tell it a certain way.

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