Stacy Madison and Mark Andrus were fresh out of graduate school and wanted to open a restaurant in downtown Boston, but the zeroes on their student loan debt and a lack of capital put a hold on that dream.
So they bought and opened a food cart, serving healthy sandwiches on rolled up pita bread. The cart was popular and lines grew longer everyday.
THIS was the magic moment. And Stacy and Mark didn’t even know it at the time.
Stacy and Mark decided to find a way to keep the customers waiting in line happy. So they baked the fresh pita bread into different flavored chips. The customers loved the chips and convinced Stacy and Mark to sell them in stores.
Stacy’s Pita Chip company was born.
By 2006, Stacy’s was generating about $60 million dollars a year in revenue and was sold to PepsiCo.
We can all learn a lot from Stacy & Mark:
1) If there is a roadblock to your dreams, you can either jump over it, plow through it or change course.
2) Keep your customers happy. The million dollar business wasn’t in the pita sandwiches, it was in the simple chips they gave customers waiting in line.
3) Listen to your customers. They said the chips would sell in stores. They were right.
4) 100 true fans will get you 1,000. 1,000 true fans will get you a million.