Amazon just announced that it was acquiring Zappos, one of my favorite companies, for $807 million in Amazon stock, and about $40 million in cash and restricted stock.
Here are 5 reasons everyone wins in this deal:
Amazon gets to learn directly from Zappos, the company that wrote the book on culture as the DNA of success.
Amazon gets Tony Hsieh, Fred Mossler, and Alfred Lin, three leaders who understand the new business paradigm as well as anyone.
See #2. Imagine sitting in “future of the company” brainstorms with Jeff, Tony, Fred and Alfred.
From living his life publicly on Twitter to the heartfelt letter Tony Hsieh wrote to Zappos employees, Zappos bleeds honesty and transparency. I love Amazon but I’ve always felt like I’m dealing with a website. With Zappos, I know there are humans behind the curtain.
The transparency seems to be rubbing off already. Here is Jeff’s video:
Now if you’ll excuse me, I have to go buy some AMZN.