A great example of one store who really understands marketing.
The typography.
The store layout.
The consistent story.
The treatment of customers like the superheros.
The absence of fear of lawsuits claiming that their invisibility paint doesn’t really make you invisible.
The fact that the the store is a clever front for the non-profit (youth orientated) creative writing and tutoring center, 826NYC. To enter 826NYC, you actually have to go through a swinging bookcase in the BBS store. Proceeds from the BBS store fund 826NYC directly to help young people with their creative writing skills.
Awesome. I know where I’m buying my next cape.
Image credit: dels from a tribe called next.
{ 2 comments… read them below or add one }
Clay,
Thanks for sharing this kind of story. We need more superhero businesses that have the courage to make a difference, not just a profit.
Cheers,
Tim
You need to keep blogging bro. That's one of your superpowers. Always good to read your thoughts so keep 'em coming.