A great example of one store who really understands marketing.
The store layout.
The consistent story.
The treatment of customers like the superheros.
The absence of fear of lawsuits claiming that their invisibility paint doesn’t really make you invisible.
The fact that the the store is a clever front for the non-profit (youth orientated) creative writing and tutoring center, 826NYC. To enter 826NYC, you actually have to go through a swinging bookcase in the BBS store. Proceeds from the BBS store fund 826NYC directly to help young people with their creative writing skills.
Awesome. I know where I’m buying my next cape.
Image credit: dels from a tribe called next.