Comments on: How easy do you make it?

By: Rebecca G

Rebecca G — Tue, 13 Oct 2009 14:34:52 +0000

Clay,
I LOVE MY EQUINOX iPhone App. It has really changed my relationship with the gym. The other day I was in an unfamiliar part of town. With just two clicks, I could see all the gyms around me. In the morning I can check to see what classes I may want to attend. And add future ones to my calendar. Equinox is a great example of a gym incorporating all aspects of social media. I actually received a comprehensive survey today that asked 3 questions the all around – would you recommend Equinox to a friend or family member. They GET IT!

To Tyler,
Did you know the average member pays almost $200/month at Equinox? So an amazing iPhone app, Kiel's products in the locker room, cold mint scented towels and world-renown fitness instructed are expected. Its like anything in NY – exclusivity has a price. If you want to use a scale for free – head down to NY Sports Club that charges less than half the price.

By: clayhebert

clayhebert — Mon, 12 Oct 2009 00:30:09 +0000

Thanks for the comment, Tyler. I totally agree. The iPhone app is a great start but it sounds like they have a lot to learn about customer service. I can't imagine why they wouldn't gladly take you on a full tour. Bally's offers free trials all the time (accompanied with a sales pitch, of course). If they are worried about people abusing it, they could limit it to one free day trial (all benefits of a full member) per person annually.

By: Tyler Hurst

Tyler Hurst — Mon, 12 Oct 2009 00:01:10 +0000

Sure, but the time I asked for a quick tour and asked to use the scale, they refused to let me. Mind you, I was on vacation for a month and was looking for a temp gym. They wouldn't let me past the front desk. It's a gym. What would it have hurt to let me in?

iPhone apps don't solve crappy policies.