Interruption marketing rarely works. Permission marketing is always better.
I honestly believe that most people can’t remember a single billboard they saw in the last week.
What if you saw these billboards? Whether you want to buy the product or not, would you at least point it out to anyone else in your vehicle? Would you tell your friends?
[I think some are probably Photoshopped but most are real.]
Full list of all 50 on Johnson Koh’s blog here.