www.yourkidsname.com

by ClayHebert on October 23, 2009

Focused

If you have kids that aren’t in high school yet, they’ll never need a resume.

Never.

Resumes are broken and they are dying (but not quickly enough).

By the time today’s 14-year old today starts a career, they will be judged more by their digital footprint and reputation than by a Word document outlining past job responsibilities.

So why don’t you own the domain name for all of your children?

For $10 / year (two Starbucks lattes) you can give your child the platform on which to build their personal brand. It could be a blog or pictures or even just a digital scrapbook or scratchpad. It will evolve. The point is not to make it perfect, it’s to realize that resumes and similar representations are going away quickly and a personal URL is flexible enough to be whatever the future requires.

[photo credit: Vince Alongi]

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{ 8 comments… read them below or add one }

clayhebert November 5, 2009 at 7:04 pm

I would buy whatever name you think she's likely to go by. If you're unsure and they're available, buy whatever combinations you think she may use. $10 per year isn't much and you can always redirect those domains to the one she decides to use.

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@maniactive November 5, 2009 at 7:08 pm

Will personal branding issues change the way parents name their children?

If a unique identity is important, will we assign more creative names and stray away from traditional first and family names?

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@bigyahu November 5, 2009 at 11:10 pm

Pffft! I hope the next generation have smarter ways of bookmarking their online identity than owning a domain name. Domain names don't scale to millions of people all called John Smith and domain names can't be owned, only licensed.

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clayhebert November 6, 2009 at 8:33 pm

Both very good points. My point is just that a domain name is pretty flexible and a great place to start. People named John Smith could think of a unique URL. The important piece isn't the URL itself but the point that a digital footprint is way more important than a traditional resume.

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Hoitomt November 6, 2009 at 8:06 pm

Awesome Idea!
Although I'm not sure the resume will die so soon, at least until our kid's generation ends up in hiring positions. It is still easier to sort through a stack of resumes; write notes and comments on the paper, and create 'good', 'bad', 'maybe', and 'hilarious' piles than doing anything similar online…. so far

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clayhebert November 6, 2009 at 8:56 pm

Hey Mike. I'll make you (another) bet. If Anna ever needs a resume in MS Word for a post-college job, you win the bet and I owe you TWO cases of the beer of your choice (at the risk of bankrupting myself, I love Brooklyn Brewery Black Chocolate Stout).

If she doesn't, I win the bet and we'll cancel out the "Drew Brees vs. Michael Vick, who will be a better pro QB" bet. I lost that one by a long shot.

If Anna neve

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Steffan Antonas November 6, 2009 at 9:34 pm

Clay – I actually know parents who have set up a facebook accounts for their newborns and have been posting baby pictures etc on them. Some people think it's odd. I think it's inspired. Squatting the domain name for their name is really smart parenting.

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clayhebert November 6, 2009 at 8:29 pm

Thanks, Paul!

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