This is often how I feel.
When I work with clients, I try hard to teach them about marketing, about customer engagement and how to listen and participate in the social web.
Some consultants prefer to do instead of teach. They are worried that if the client learns how to run everything on their own, they wouldn’t need the consultant anymore.
I would welcome that.
If I can teach my way out of a job, that means the clients are engaging with their customers and running a more successful, more social, more human business.
How can that be a bad thing?