When phones were first introduced into workplaces, there was widespread resistance by management.
“Why should everyone have a phone? They’ll just call home.”
When FAX machines were introduced, there was a great deal of skepticism.
“Why do we need a FAX machine? We’ll never use it.”
When email became available for enterprise organizations, it was not quickly adopted.
“Why would anyone need their own email account? They’ll just email their friends.”
We’re seeing the same thing with social media. Some companies are embracing the new channels and opportunities and learning how to use them to improve their business.
Many are still stuck asking why.
DandyID
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