Thinking outside the (Four)square

Today I was at the Consumer Electronics Show helping Altec Lansing (a Tribes Win client) setup their booth. In between unpacking and displaying product and setting up the booth’s wifi, I was tweeting on my iPhone and decided to check in on Foursquare.

(Tip: If you ever need to setup wifi at a conference, I highly recommend Trade Show Internet – it all came in a nice little box and setup was a snap. Great service.)

If you don’t know about Foursquare, it’s a location based social network and game. Mashable did a great overview post on it here. The potential for Foursqaure is huge and just this week, they went global.

While I was setting up the booth amidst the thousands of others, the marketing portion of my mind (the rest is just Wire episodes) started thinking of fun ways to encourage people to stop by the Altec Lansing booth.

The progression of my thought process was as follows:

1) CES is filled with early adopter tech geeks like myself.

2) Many of these tech geeks will be using their geeky smartphones and many will be checking in on Foursquare.

3) People like to win things.

So I setup a “special” on Foursquare. Businesses can setup almost any special they can think of for Foursqaure users. For instance, they can setup a special where the mayor (the person who has checked in the most times at a given venue) gets a free drink, like in the example below.

So I setup a Foursquare special where anyone who comes by the Altec Lansing CES booth and checks in gets entered in a drawing to win the Mix boom box. If you haven’t seen or heard this thing, it’s the quickest bass-booming way to punch your ticket to cool-kid status, especially for us tech & gadget geeks.

So now when anyone checks in anywhere near our Altec Lansing booth at CES, Foursquare will notify them of the “special” we have and they can stop by to enter and win a Mix.

Is this the intended use of Foursquare? Not exactly.

Will our “venue” even exist past Sunday? Nope.

Is it a way for us to meet and connect with more people at the show and have some fun? Definitely.

Sometimes you have to think outside the (four) square.

(I also tweeted that if you stop by, play RockBand and beat Angel’s score, you can win a Stage Gig. If you’re at CES, come by and say hi.)

Comments

  1. Luke says:

    Damn – that boom box looks sweet! Have fun at CES…

  2. Ian Framson says:

    Thanks for the kind words on our service. Much appreciated! Enjoy CES.

    – Ian Framson, CEO of Trade Show Internet

  3. ..and there are no issues setting up a "temporary" location with Foursquare? I ask because I have a client (an Auto Show) and I'd like to set up some Foursquare specials but they're only in that location for 10 days of the year.

  4. fxgeorges says:

    There are good tips for gardening with kids as well as just getting this up and runnng. It's unbelievably easy. Good luck.

  5. I’m definitely not sick of seeing places give free stuff to mayor’s – I personally would like to see more. Maybe I haven’t been enough places but I haven’t seen any signs anywhere or anything online(other than La Cucina :) ) announcing free stuff for people in Ireland. I’m all for the innovation also Lauren – totally agree on that but it has to start somewhere I guess.

Trackbacks

  1. […] This post was mentioned on Twitter by clayhebert, Cheryl Burgess. Cheryl Burgess said: New post at Daily Sense – Thinking outside the (4) square at CES – http://bit.ly/5WYdYx #fb #li /via @clayhebert | Brilliant Tradeshow Ideas […]

  2. […] Be creative with new media. Think bigger. […]

  3. Social comments and analytics for this post…

    This post was mentioned on Twitter by clayhebert: New post at Daily Sense – Thinking outside the (four) square at CES – http://bit.ly/5WYdYx #fb #li…

Speak Your Mind

*