Social media isn’t about the tools, it’s about the relationships and connections that the tools enable.
It’s the same with CES and similar conferences. They aren’t about consumer electronics or the sessions or the swag. The real value is in the relationships and connections (personal, business and both) that can be developed or rekindled.
Via twitter, I connected with Sarah Austin and attended the opening keynote with Ford CEO Alan Mullaly and got to learn about the amazing new technology Ford is putting in their cars. Think of a Batmobile designed for a digitally savvy James Bond. I never thought a keynote speech could sell me on a car but I really want a new Ford tricked out with all the latest technology.
While working the Altec Lansing (client) booth during the middle of the day, I met a bunch of cool people, including customers and other Altec employees I hadn’t met yet. I also met Cory, who dominated our Rockband contest and is better at that game than I am at anything.
At 3pm, I headed up to the Kodak K-Zone booth to listen to Chris Brogan, Jeff Pulver, Adam Ostrow and Daniel Brusilovsky do a great and fun little panel on what the year 2025 will look like. Afterward, I got to reconnect with Chris and meet Justin Levy and Colin Bower in person for the first time – both are super smart guys.
After wrapping up the booth, I met my good friend Donavon Roberson from Zappos for dinner and we both met John Bergquist, a good online friend, in person for the first time. I also met their three of their friends, who I will surely be keeping in touch with.
It’s great to learn about and enjoy the 3D TVs and underwater HD cameras but the gadgets will be different and new and shiny next year. Focus on the relationships and connections you make. They are what endures.
I wouldn’t trade the meetings & connections I had yesterday for any gadget at CES.
(Except a new Ford with the SYNC & myFord technology. Sorry guys, it’s just too cool.)
Enjoy CES and if you’re still here and want to connect, I’m here.