Comments on: Director of Phone http://dailysense.com/2010/01/10/director-of-phone/ Daily drips of not so common sense on marketing, brands and social media Fri, 30 Jul 2010 16:23:11 +0000 hourly 1 http://wordpress.org/?v=3.0 By: @SteffanAntonas http://dailysense.com/2010/01/10/director-of-phone/comment-page-1/#comment-596 @SteffanAntonas Tue, 12 Jan 2010 17:54:55 +0000 http://dailysense.com/?p=1990#comment-596 hahaha. Nailed it. hahaha. Nailed it.

]]> By: clayhebert http://dailysense.com/2010/01/10/director-of-phone/comment-page-1/#comment-594 clayhebert Tue, 12 Jan 2010 07:22:59 +0000 http://dailysense.com/?p=1990#comment-594 I agree with pretty much everything you said, Paul. I just think that the organizations that do it best (like we're seeing with Zappos, Best Buy, Dell and others) won't relegate social media to a specific department like Marketing or PR. It will go beyond that and be integrated into the fabric of the company. I agree with pretty much everything you said, Paul.

I just think that the organizations that do it best (like we're seeing with Zappos, Best Buy, Dell and others) won't relegate social media to a specific department like Marketing or PR. It will go beyond that and be integrated into the fabric of the company.

]]> By: clayhebert http://dailysense.com/2010/01/10/director-of-phone/comment-page-1/#comment-593 clayhebert Tue, 12 Jan 2010 07:19:46 +0000 http://dailysense.com/?p=1990#comment-593 Exactly. You nailed it, John. Exactly. You nailed it, John.

]]> By: Paul Ting http://dailysense.com/2010/01/10/director-of-phone/comment-page-1/#comment-592 Paul Ting Tue, 12 Jan 2010 07:14:19 +0000 http://dailysense.com/?p=1990#comment-592 Hmm I disagree on the last bit. Communication is a massive skillset and a massive 'department' to successful business. I think what 'social media' has done for the first time in a long time is introduce the value of a one on one conversation to a business from mass communication. It's also changed the value of an interaction with a suspect, prospect, customer and/or evangelist from being a single transaction to a measurable and manageable relationship. I think it's more likely to change the traditional Public Relations role as they have to learn to speak with people, not to them. Paul Hmm I disagree on the last bit.

Communication is a massive skillset and a massive 'department' to successful business.

I think what 'social media' has done for the first time in a long time is introduce the value of a one on one conversation to a business from mass communication. It's also changed the value of an interaction with a suspect, prospect, customer and/or evangelist from being a single transaction to a measurable and manageable relationship.

I think it's more likely to change the traditional Public Relations role as they have to learn to speak with people, not to them.

Paul

]]> By: John http://dailysense.com/2010/01/10/director-of-phone/comment-page-1/#comment-591 John Tue, 12 Jan 2010 06:57:31 +0000 http://dailysense.com/?p=1990#comment-591 So true Clay. It is just plain communication. Hiring individuals with these skills to fill departments and leadership roles will be critical. I can still see the role of a communications department for media creation and outreach but the most powerful brands are the ones like Zappos that are engaging customer on all levels and in every department. Jim Thomason of Thomas Nelson posted on this as well. <a href="http://thebusinessofpeople.blogspot.com/2009/11/skip-social-media-staff.html" target="_blank">http://thebusinessofpeople.blogspot.com/2009/11/s...</a> John So true Clay. It is just plain communication. Hiring individuals with these skills to fill departments and leadership roles will be critical. I can still see the role of a communications department for media creation and outreach but the most powerful brands are the ones like Zappos that are engaging customer on all levels and in every department. Jim Thomason of Thomas Nelson posted on this as well. http://thebusinessofpeople.blogspot.com/2009/11/s...
John

]]>