Adult and child obesity is a huge problem in America. The statistics are staggering and the future impact on healthcare costs is terrifying.
So what does the cure look like?
Years of nutritional education?
Mandatory Wii Fit summer camps?
Another complete overhaul of the food pyramid?
What if the answer is actually much simpler? What if it’s a colorful $20 rubber watch?
What S2H Replay Is
Imagine a Livestrong bracelet and a Polar heart rate monitor had a drunken tryst one night after the Ironman triathalon. The offspring would be the Switch To Health Replay Watch.
How It Works
After 60 minutes of physical activity (which doesn’t need to be consecutive), the S2H Replay watch displays a unique Reward Code. Users can go to S2H.com and enter their reward code to accumulate S2H Points, which can then be used to earn rewards such as movies, music and magazines.
Why It Will Work
Making It A Game
We’ve already seen the massive success Foursquare has had, turning going places into a game. S2H can do the same for working out.
Imagine the possibilities…
- Parents challenging children and children challenging parents
- Friends challenging friends (which we’ve already seen work with the Nike+ iPod model)
- Teachers challenging students
Imagine the long-term health benefits if an entire school district adopted S2H and designed specific exercise and reward programs around it?
No cables. No software. Anyone can upload the simple code at S2H.com in any browser.
What Can You Do?
If you’re a parent, buy a few and challenge each other. Make it a family thing.
If you’re an educator, figure out how to make S2H part of your curriculum or school.
If you’re a company, partner with S2H (they also make branded Kintetic Fit Bands) to help your employees or customers get fit.
Switch To Health is changing the game and really has the potential to increase fitness and decrease obesity in America.
Thanks for listening.
[Full Disclosure: I met the S2H founders and they sent me an S2H watch to demo. It's my new favorite watch.]