One video, two lessons.
1) Never give up. (Which is different than strategic quitting, as outlined in The Dip.)
2) If you’re going to make ads, don’t drone on about your features, low price or celebrity endorsers. Tell a story. Make us laugh. Make it memorable and remarkable so we want to tell others (like I just did).
How many car commercials have you seen where the car winds up a curvy mountain road while displaying the latest price. Hundreds? Thousands?
Contrast that with this. It’s impossible to watch this video and not smile, laugh AND remember the brand message.
Now if you’ll excuse me, I have to go order some Nolan’s Cheddar.
If you can’t see the video, click here.
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Clay,
Thanks for sharing. Stories just plain work. We connect with story. It's hardwired. Now I'm going to go check out this cheese and tell more people about the ad. Cheers!
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