Mitch told the story of legendary explorer Captain Hernando Cortés. In July 1519, Cortés and a small army left the Spanish held island of Cuba and set out on one of the greatest conquests in the history of the world.
In order to eliminate escape by some of his men still loyal to the Governor of Cuba, Cortés “scuttled” or intentionally sank his ships. Some historical accounts incorrectly claim Cortés burned the ships. The method of destruction doesn’t really matter – the point is, there was no going back.
This time of year, a lot of us are making New Year’s resolutions and trying to stick to them.
Think of Cortés and his choice to sink his ships. How can you “sink your ships” to make sure you stick to your goals?
If one of your goals is to eat better, throw away all the food in the house that doesn’t fit the healthier eating plan. (People eat what they have on hand, so healthy eating at home really happens at the grocery store.)
Are you trying to spend less or get out of debt? Cut up all your credit cards and only pay cash for discretionary purchases.
Do you want to watch less television and workout more? Sell your TV.
Do you want to travel more but find it hard to plan or take vacation at the last minute? Plan and book your vacations now and tell your friends and family. It’s unlikely you’ll cancel.
Do you want to start exploring social media for your company but don’t have the money? Cancel any ineffective traditional advertising and re-allocate the budget to finding someone to help you explore these new channels.
Revere – I am not using the traditional definition of revere here, but rather a reference to Paul Revere, the revolutionary who successfully warned an entire region that the British were coming. In Malcolm Gladwell’s excellent book, The Tipping Point, he illustrates why Paul Revere was successful in his famous ride (the message tipped and spread), while William Dawes, a different man trying to accomplish the same goal, was not successful.
From Gladwell’s The Tipping Point:
Paul Revere’s ride is perhaps the most famous historical example of a word-of-mouth epidemic. A piece of extraordinary news traveled a long distance in a very short time, mobilizing an entire region to arms …
At the same time that Revere began his ride north and west of Boston, a fellow revolutionary — a tanner by the name of William Dawes — set out on the same urgent errand, working his way to Lexington via the towns west of Boston. He was carrying the identical message, through just as many towns over just as many miles as Paul Revere. But Dawes’s ride didn’t set the countryside afire. The local militia leaders weren’t altered. In fact, so few men from one of the main towns he rode through — Waltham — fought the following day that some subsequent historians concluded that it must have been a strongly pro-British community. It wasn’t. The people of Waltham just didn’t find out the British were coming until it was too late. If it were only the news itself that mattered in a word-of-mouth epidemic, Dawes would now be as famous as Paul Revere. He isn’t. So why did Revere succeed where Dawes failed?
The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. Revere’s news tipped and Dawes’s didn’t because of the differences between the two men.
[Revere] was gregarious and intensely social. He was a fisherman and a hunter, a cardplayer and a theatre-lover, a frequenter of pubs and a successful businessman. He was active in the local Masonic Lodge and was a member of several select social clubs. He was also a doer, a man blessed — as David Hackett Fischer recounts in his brilliant book Paul Revere’s Ride — with “an uncanny genius for being at the center of events.”
It is not surprising, then, that when the British army began its secret campaign in 1774 to root out and destroy the stores of arms and ammunition held by the fledgling revolutionary movement, Revere became a kind of unofficial clearing house for the anti-British forces. He knew everybody. He was the logical one to go to if you were a stable boy on the afternoon of April 18th, 1775, and overheard two British officers talking about how there would be hell to pay on the following afternoon. Nor is it surprising that when Revere set out for Lexington that night, he would have known just how to spread the news as far and wide as possible. When he saw people on the roads, he was so naturally and irrepressibly social he would have stopped and told them. When he came upon a town, he would have known exactly whose door to knock on, who the local militia leader was, who the key players in town were. He had met most of them before. And they knew and respected him as well.
But William Dawes? Fischer finds it inconceivable that Dawes could have ridden all seventeen miles to Lexington and not spoken to anyone along the way. But he clearly had none of the social gifts of Revere, because there is almost no record of anyone who remembers him that night. “Along Paul Revere’s northern route, the town leaders and company captains instantly triggered the alarm,” Fischer writes. “On the southerly circuit of William Dawes, this did not happen until later. In at least one town it did not happen at all. Dawes did not awaken the town fathers or militia commanders in the towns of Roxbury, Brookline, Watertown or Waltham.”
Why? Because Roxbury, Brookline, Watertown and Waltham were not Boston. And Dawes was in all likelihood a man with a normal social circle, which means that — like most of us — once he left his hometown he probably wouldn’t have known whose door to knock on. Only one small community along Dawes’s ride appeared to get the message, a few farmers in a neighborhood called Waltham Farms. But alerting just those few houses wasn’t enough to “tip” the alarm.
Word-of-mouth epidemics are the work of Connectors. William Dawes was just an ordinary man.
I am a Connector by nature but in 2010, I want to up my game, meet more new people, introduce other people, earn trust, build bridges and create value. In short, I want to emulate what Paul Revere did long before his famous ride and become the type of Connector he was.
This will help me personally and it will also help me build and scale my new media consulting firm, Tribes Win.
Seth has had many successes in his prolific career but before those many successes, he had many failures. Seth’s failures paved the way for his successes. He just kept shipping (including over 3,000 blog posts over the last ten years) and eventually the projects he shipped became more and more successful. The
From when we are young, it is drilled into our head (in our education system, at home and at work) that failure is terrible and something to be avoided at all costs. Seth taught us that failing is OK and shipping is what matters.
In addition to building Tribes Win, I have a few important projects I’m working on in 2010, including fear.less, an online magazine that I’m launching with Ishita Gupta, Carpe Defect, a new blog, e-book and book that I’m writing and a new type of social game that I am developing.
I will ship these projects in 2010.
This is a simple reminder of improving daily in two specific categories:
Daily Sense – Post here on DailySense.com at least once every day in 2010.
Health – Eat healthier and workout in 2010.
I have tied each of these words to a more specific set of SMART goals with dates and specific measurements of success.
Chris Brogan inspired me. Hopefully I can amplify his inspiration. Give this some thought and consider sharing your three words here or back on Chris’ original post.
I promised a post per day and until July 26th, I was doing well.
I have no good excuse. Sure, I’ve been busy. I founded and am building my social media consultancy, Tribes Win. I’ve moved. I’ve also undergone a lot of personal change recently. But I’m not any busier than Chris Brogan or Mitch Joel, or Gary Vaynerchuk who are traveling around the country on their respective book and speaking tours. Those guys are swamped and still manage to deliver quality content all the time.
You are all very busy as well and I appreciate the attention you give me. I know that attention is scarce and I appreciate yours.
My hiatus is unexcused and I apologize.
Thank you to all of you who asked what happened to the daily drips and inquired if I had moved the blog. You know who you are.
My promise to you is this.
1) I’m back.
2) I’ll be posting daily again.
3) As my way of trying to rectify my recent absence, I’m going to work harder to regain your trust and your confidence. I will try to make some of my upcoming posts exciting and I will have at least two upcoming giveaways.
(If I get time, I’ll try to go back and make up for the daily posts that I missed. I’m not promising this but I’m going to try.)
Do you have a few goals that you can’t seem to accomplish?
Do your New Year’s resolutions fade before the champagne goes flat?
If so, then check out stickK, a clever new website that helps you make good on your goal. Here is how it works:
stickK allows you to put a “Commitment Contract” out on yourself. Want to lose weight? Write the great American novel? Eat healthier? Run a 10K?
If it’s still just a goal, it means you haven’t reached it yet.
This ties in the two things necessary to accomplish a goal:
1) creating incentives and
2) assigning accountability
Your Commitment Contract obliges you to complete your goal within a particular time-frame. Not only are you challenging yourself, you put your reputation at stake. You enter ‘friends’ and ‘witnesses’ on the site. If you are unsuccessful, stickK tells them all.
For some people, reputation isn’t enough, so stickk uses one more incentive.
stickK allows you to put your money on the line for any Commitment Contract. Achieve your goal and you don’t pay a thing. But if you aren’t successful, you forfeit your money to a charity or (even more incentive) an anti-charity, an organization you wouldn’t normally support.
The risk of contributing your own money to the “Kill Baby Seals” fund is usually enough incentive to get off the couch or choose a salad over pizza.
My good friend Paul has already accomplished many of his goals using stickK.
You know you have a goal. Log it in stickK. If you want, put me as one of your supporters and I’ll personally help you stickK to it.