Daily Sense - Part 2

Sink your ships

January 2, 2010

This post is inspired by a presentation I attended last summer by Mitch Joel, a brilliant marketer who has a wonderful blog over at Six Pixels of Separation.
Mitch told the story of legendary explorer Captain Hernando Cortés. In July 1519, Cortés and a small army left the Spanish held island of Cuba and set [...]

My Three Words for 2010

January 1, 2010

Taking a cue from the forever brilliant Chris Brogan and his post today, below are my three words for 2010.
My 3 Words – Revere, Ship, Daily

Revere – I am not using the traditional definition of revere here, but rather a reference to Paul Revere, the revolutionary who successfully warned an entire region that [...]

If you only read one thing this month…

December 14, 2009

…make it this free e-book from Seth Godin.
Seth has rounded up seventy big thinkers to contribute concise but brilliant one-page essays.
The simple question….
What Mattters Now?

The result is priceless and amazing.
Read it. Share it. Pick your favorite five pages and make something happen now.

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Those first hours

October 28, 2009

When I was in junior high, my dad told me something that I’ve remembered ever since.
“Those first hours, when you wake up early, before everyone else, before the distractions begin, those will be your most productive hours of the day.”
Lately, I’ve been getting up pretty early and knocking out some important stuff before the sunlight [...]

Those who can, teach

October 27, 2009

This is often how I feel.
When I work with clients, I try hard to teach them about marketing, about customer engagement and how to listen and participate in the social web.
Some consultants prefer to do instead of teach. They are worried that if the client learns how to run everything on their [...]

The Space Above

October 26, 2009

Having moved five times in the last six years, I’m no stranger to temporary storage units. They’re all pretty similar. You pay a monthly fee and get access to a small space to store your belongings.
When you purchase a storage unit, they are always quoted in width x depth. A [...]

Impact Wrench

October 25, 2009

What did you do today?
Did those things have a direct impact on your goals?
(You do have goals, right? And you have them written down?)
Zig Ziglar has a great framework for defining and documenting your goals:
* Physical (appearance, exercise programs, medical/dental checkups, weight, nutrition).
* Family [...]

An Empire State of Mind

October 24, 2009

New York.
There really is no city like it in the world.
Last January, when I moved from the paradise of San Diego to New York for the Seth Godin Alt-MBA program, I thought it would be six months, then right back to palm trees and surfboards.
Now I’m not so sure. The city grows [...]

www.yourkidsname.com

October 23, 2009

If you have kids that aren’t in high school yet, they’ll never need a resume.
Never.
Resumes are broken and they are dying (but not quickly enough).
By the time today’s 14-year old today starts a career, they will be judged more by their digital footprint and reputation than by a Word document outlining past job responsibilities.
So why [...]

The Hustler

October 22, 2009

This one has made the rounds but in case you haven’t seen it yet, there is so much truth here.
Every time I watch Gary, I feel like I didn’t do enough that day, which I think is part of the point.
Get out there and hustle, people.
Everything is changing and will continue to change, [...]

You’re just like Tiger Woods

October 21, 2009

You’re as good as you are that day. Practice to move your personal bell curve.

She’s a 7

October 20, 2009

Regardless of your personal loyalties in the never ending OS debate, this comment from Slashdot on the Windows 7 launch is pretty funny.
Original link from Slashdot.

I get the impression that the Windows 7 launch is a lot like seeing an old girlfriend suddenly show up on your doorstep wanting to get back together. She’s had [...]

You need a David

October 19, 2009

David makes passengers laugh.
David makes passengers applaud.
David makes passengers safer.
David gives people a story to tell their friends.
David makes it fun for his colleagues to come to work.
David loves his job.
David makes more people fly Southwest Airlines.

David’s video has almost 2.5 million views on YouTube but even without the internet, the story spreads. Social [...]

Customer Engagement at the DPHA

October 18, 2009

On Saturday, I finished up a two-day presentation / workshop gig at the DPHA conference, the annual conference for the Decorative Plumbing and Hardware Association.
Decorative plumbing and hardware includes luxury hardware for bathrooms and kitchens: high-end faucets, shower heads, sinks, bathtubs, lighting, mirrors, tile, etc.
The DPHA is made up of three primary groups:
1) [...]

50 Extraordinary Billboards

October 17, 2009

Interruption marketing rarely works. Permission marketing is always better.
I honestly believe that most people can’t remember a single billboard they saw in the last week.
Can you?
What if you saw these billboards? Whether you want to buy the product or not, would you at least point it out to anyone else in [...]

More or Less?

October 16, 2009

More
Some industries are becoming more fragmented. A lower barrier to entry is resulting in more new players with no end in sight.
More authors (blogs, Lulu & self publishing tools).
More charities (Charity Water, Acumen, Kiva).
More musicians and more songs (iTunes, last.fm).
Less
Some industries are consolidating – a few dominant players are capturing more and more of [...]

Zappos Insights – Day 2

October 15, 2009

After a fun dinner at CEO Tony Hsieh’s house last night, today was another amazing day at Zappos headquarters.
My tweet-summary from Day 1 is here.
For more, check out the hashtag #zapposlive.
@ZapposInsights 10:15:01 Thursday, Oct 15th 09: @zappos_alfred talking about difference between information and wisdom (insights) Discussing all sorts of growth. #zapposlive
@ZapposInsights [...]

Zappos Insights – Day 1

October 14, 2009

Wow. What an amazing day. My head is literally spinning. Anyone who has followed this blog knows I’ve been a big fan of Zappos for a long time but today I got to experience it in person, through the Zappos Insights program.
Zappos Insights is a live event where people can come and [...]

Pantene’s Extraordinary Ad

October 13, 2009

Three more magazines folded last week, including Gourmet, one of my favorites.
Traditional advertising is dying.
This isn’t traditional advertising.

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Book Drips – I Love You More Than My Dog by Jeanne Bliss

October 12, 2009

What make companies like Zappos, The Container Store, Harley Davidson, Netflix, Rackspace, Umpqua Bank, LUSH, Threadless, USAA, Trader Joe’s, Apple, CD Baby, Southwest Airlines and many more so beloved by their passionate fans?
Jeanne Bliss’s new book explains exactly how.
In her new book, “I Love You More Than My Dog“, Jeanne reveals the five key decisions [...]

How easy do you make it?

October 11, 2009

Equinox, a national chain of health clubs, understands that that thrilled members help spread their story.
The economics of health clubs is fairly simple. The many paying members who belong but don’t frequent the clubs subsidize the few that go often. Just like airlines oversell flights, health clubs oversell workouts. If even [...]

Unexcused absence (Daily Sense is back)

October 10, 2009

I’m sorry.
I’ve failed you, my readers.
I promised a post per day and until July 26th, I was doing well.
I have no good excuse. Sure, I’ve been busy. I founded and am building my social media consultancy, Tribes Win. I’ve moved. I’ve also undergone a lot of personal [...]

Anyone need a cape?

July 25, 2009

A great example of one store who really understands marketing.

The typography.
The store layout.
The consistent story.
The treatment of customers like the superheros.
The absence of fear of lawsuits claiming that their invisibility paint doesn’t really make you invisible.
The fact that the the store is a clever front for the non-profit (youth orientated) creative writing and tutoring center, [...]

Fried Green Insight

July 24, 2009

Full disclosure…
I’m a huge fan of the team over at 37 Signals. They bleed simple brilliance. David Heinemeier Hansson gave one of my favorite talks ever at Startup School 08 and in May, Jason Fried delivered another gem at Big Omaha 2009.
Everyone should make time to watch Jason’s video, but if you can’t [...]

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Daily drips of not so common sense on marketing, brands and social media

Sink your ships

My Three Words for 2010

If you only read one thing this month…

Those first hours

Those who can, teach

The Space Above

Impact Wrench

An Empire State of Mind

www.yourkidsname.com

The Hustler

You’re just like Tiger Woods

She’s a 7

You need a David

Customer Engagement at the DPHA

50 Extraordinary Billboards

More or Less?

Zappos Insights – Day 2

Zappos Insights – Day 1

Pantene’s Extraordinary Ad

Book Drips – I Love You More Than My Dog by Jeanne Bliss

How easy do you make it?

Unexcused absence (Daily Sense is back)

Anyone need a cape?

Fried Green Insight

Capture everything

Amazon’s New Shoez

Cronkite, Twitter and Trust

Book Drips – What NASA didn’t tell you

What you don’t need

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